Melvyn Dumars Amulyoto

Melvyn is a Bachelors of Arts degree graduate in Social Science- Political Science major & Anthropology minor from Catholic University of Eastern Africa. He is a soft- spoken Kenyan citizen with vast experience in broadcast media sales and advertising.

His professional career started off at DDB-CCL- a global advertising agency which exposed Melvyn to international advertising practice. Over this three period Melvyn was account executive of Mobil Oil Kenya, Kenya Tourist Board, Marshalls East Africa (Peugeot and tata Motor vehicles) and Innscor Kenya accounts, and was instrumental in the launch of On the Run convenience stores at Mobil petrol Stations in Kenya.

Transiting to broadcast media with speciality in radio sales, melvyn has worked at various radio and TV stations in various capacities. Starting at Royal Media Services attached to the Agency Sales Division, Melvyn was notable in initiating creative concepts for East African Breweries, Unilever, Reckitt Benckiser, Population Services International, Airtel and Mumias Sugar.

He later moved to Nation Media Group where he was attached to Easy FM where he played a key role in the Night of Champions athletics Competition for the Tusker beer brand and Mamboga Madness Campaign for Royco by Unilever. These successes propelled Melvyn to be recruited as Agency Sales Manager and later Sales Manager at the new Milele FM where he continued to formulate and supervise radio communication mechanics like the partnership between BBC and Milele FM on executing the Ulimwengu was Soka live Premier League commentary from Britain. Melvyn also worked at 1 FM and Homeboyz Radio which are youth market targeting stations before moving to Bamba Sport TV as Commercial Director.

Currently, he runs a media consultancy company, Riggers & Twisters, that offers multifaced solutions to media houses. From idea generation for market specific communication, to ideas for revenue generation, to broadcast equipment (transmitters, sound processors, antennae, profanity delay) and software supply and maintenance, and broadcast studio design and fabrication.

Melvyn is a firm believer in doing things differently from the normal and usual way- An enemy of the ordinary- is his moto.